Responsible for key account management, production planning, sales operations and customer service for this leading processor of all natural and organic poultry products. Focused on providing value-added fresh and frozen products to a targeted base in the retail, foodservice, industrial and distributor channels. 

Vice President Sales & Marketing ......... Sales and marketing executive for this $200 million business unit. Led all sales and marketing activities with a focus on sales management, business development, strategic planning and marketing communications. Reorganized the sales, customer service and logistics teams to improve accountability and focus. Achieved incremental sales growth with a gross margin improvement of 15% and a reduction of distribution costs in the first year. Formulated a marketing communication plan to reposition the company in a profitable niche segment. Sales volume to this segment increased by 20% in the first year and the campaign provided the framework for the eventual acquisition of the market leader. Championed the need and played a key role during the installation of an activity based costing system. This system provided a clear picture of margin improvement opportunities and underperforming products. Ÿ Led the development of the Strategic Marketing Plan and created the tactical plans to achieve the strategic objectives.  

Director Sales & Marketing .......Recruited to build a sales, marketing and research & development team for this $150 million business unit. Led the sales, marketing, business development, product innovation and customer satisfaction activities. Recruited a team of sales and product development professionals to jumpstart sagging sales and establish credibility in the marketplace, improving direct sales to key accounts by 33% (+$20 million) in 12 months. Guided the business to becoming an approved supplier to Wendy's, Chick-fil-A and Hardee's. Increased gross margins by an average of 12% in 18 months by revamping the sales mix to include higher value products, expanding the customer base and establishing market-based pricing formulas. 

Director Marketing............Led all marketing activities for the Fresh Products Division, including brand development and trade support. Initiated a marketing communications campaign to build brand awareness and to provide pull-through support to retailers. Led to additional shelf space and increased trade supported promotional activity.